Real in Culture

When you have a brand that has differentiated itself for over 25 years, you pick up some love along the way. We wanted to leverage the unique place Chipotle holds in culture and acknowledge an affinity for the brand that’s just as real as the food. 

it’s Time For Real

Chipotle shows up in just about every genre and sub genre of culture there is. Largely because who doesn’t love food that tastes better and is better for you? We wanted to find a way to pack as many of these examples into one film as possible to show just how much people love the brand.

Yourpotle

Like fingerprints, your Chipotle order is unique and longstanding. An identity point that says a lot about you. It’s even said certain orders are more compatible than other romantically. We wanted to highlight that insight and celebrate our fans and the orders that (in some ways) define them. Getting in on Doechii before she blew didn’t hurt the cause.

Choices - YUP / NOPE

When it comes to real food there is no halfway. It either is or it isn’t. we wanted to show the simple but deafening difference between us and the other guys and so we just spelled it out in black and white. Or as E-40 would say, ‘Yup or Nope’.

TechLunch
Disrupt

Chipotle wanted to increase app downloads for delivery — so we decided to focus on those who could use delivery more than anyone: coders. On tech's biggest day of the year we partnered with the event's hottest startups and planted hidden messages for free burritos in the source code.