Chipotle
The Food
Everything leans into the philosophy of For Real, even the product work… working with directors like David Gelb and Clay Jeeter from Chefs table, and Andrew Wehde from The Bear we created an elevated aesthetic that didn’t just feel fresh for the category but shifted the way other brands started showing their food too. Guess imitation is the sincerest form of flattery? Or however that goes.
Carne Asada
Directed by David Gelb
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin
Queso Blanco
Directed by Clay Jeeter
Creative Directors Tyler Hampton / Greg Coffin
Writer Brian Mulligan
Art Director Paul Rice
Chicken
Al Pastor
Creative Directors James Duffy / Greg Coffin
Writer Michael Ng
Art Director Greg Coffin
Smoked Brisket
Creative Directors James Duffy / Greg Coffin
Writer Bryson Schmidt
Art Director Nina Golik
Hot Honey Chicken
Creative Directors James Duffy / Greg Coffin
Quesadilla
Creative Directors Greg Coffin / James Duffy
Writer James Duffy
Art Director Greg Coffin
Plant-Based Chorizo
Creative Directors Greg Coffin
Writer Crocket Jeffers
Art Director Dwight Williams
Tractor Beverages
Director James Duffy
Creative Directors James Duffy / Greg Coffin
Digital Access
Creative Directors James Duffy / Greg Coffin
Chipotle Rewards
This was in the early days, before really establishing the new For Real aesthetic. But it was a fun one.
Creative Directors Greg Coffin / James Duffy
Writer Steve Nass
Art Director Rebecca Schefkind