Chipotle
Real athletes
Unlike other brands in the catagory, Chipotle is real food that athletes really eat…
Real Athletes
A Constant Ingredient
For our first campaign we simply paired the long road our athletes took to get where they are along with something just as personal- their Chipotle order.
Creative Directors James Duffy / Greg Coffin
Writers James Duffy / Michael Ng
Art Directors Greg Coffin / Diego Zelaya
NHL Mixed Reality
We wanted to introduce the partnership with the NHL in a big way, so to break the ice, we decided to break the ice. Sorry, couldn’t help it.
Creative Directors James Duffy / Greg Coffin
Writers Michael Ng
Art Directors Greg Coffin / Diego Zelaya
Real Athletes
Anthony Edwards
I got Real
His one-time teammate Karl Anthony Towns famously helped Ant breakthrough in part by focusing on his diet. Showing that shift in a real way was eye-opening as was the behind the back bounce shot.
Creative Directors James Duffy / Greg Coffin
Writers Annie Russo
Art Directors Kim McDonald
