Thiz iz Peelz.

Family-owned business Peelz that has been a critical player in the citrus industry for years. Three generations of the Parnagian family have been growing, packing, and supplying mandarin oranges for the most well-known names in the industry and grocery aisles. However, Peelz has recently decided to branch out on its own, and we launched their first brand campaign.

Little has changed with mandarin oranges for the past 3000 years (give or take). You peel them, and then you eat them. However, the simplicity of this snack has not been lost. So with an unapologetic and self aware approach, this simplicity became the sole focus in our campaign.

Meet John Birk - Extended introduction

To land the idea of unapologetic simplicity, we introduced our audience to John Birk; a guy with the most unnecessary job in the world. Mr. Birk is an unlikely spokesperson who has the redundant job of being a product demonstrator for Peelz. In the end, his teachings can be summarized in 6 words. You peel them. You eat them.
The pubs loved it. It was ranked #3 in Adforum’s Top 5 Ads Worldwide List, and received a lovely review by David Reviews, which means something in the UK ad world.