Thiz
iz Peelz.

Mandarin Oranges are all pretty much the same. You peel them, you eat them, you move on with your day. So, what do you do when you get a brief for a product that hasn’t had an update in like 3000 years? We decided to lean into the fact that you don’t need to fix what’s already perfectly simple. Then, we moved on with our day.

Meet
John Birk

Explaining an orange is redundant. So we decided to launch the brand with a spokesperson who is just as redundant for all the same reasons. Meet John Birk- a guy with the most unnecessary job in the world, product demonstrator for Peelz. In the end, his teachings can be summarized in 6 words. You peel them. You eat them.

It was ranked #3 in Adforum’s Top 5 Ads Worldwide List, and received a lovely review by David Reviews, which we’re told in the UK is kind of a big deal.